Challenge
Convert traffic into action through clear information architecture. Present incentive-heavy content without overwhelming users or sacrificing load performance.
Approach
Built a fast, static site with a single dominant user goal. Structured content for scannability. Eliminated distractions. Prioritized clarity over decoration.
Result
Sub-second load times. Clean conversion funnel. SEO-conscious structure that serves both users and search engines. A site that does one job extremely well.